3 tips to create a "wow" moment at your next event

Jessica Mae Obioha
Jul 8
2 min read

(Hint: It’s not the catering, though snacks help.)

Fluorescent lighting, bad coffee, and someone mumbling through a slide deck? We’ve all survived that event.

But if you want people to walk out of your workshop saying “THAT was incredible”, here’s what actually makes the difference.

1. Your Venue Sets the Vibe

Before anyone hears the keynote or samples the catering, they walk into a room.

And in that split-second, they decide how to feel about your event.

auditorium with empty seats and ambient yellow lights and a stage

A beige, windowless space can drain the energy before the event even starts. But a venue that’s beautifully designed, well-lit, and intentional? That sets the tone for creativity, confidence, and connection from the jump.

Pro tip: Choose a space that reflects your message whether that’s bold, calming, luxurious, or innovative. The room should feel like an extension of your brand.

2. Make the event Content-Worthy

We live in the era of “pics or it didn’t happen.” And that’s not a bad thing.

When attendees pull out their phones to snap the space, share quotes from your speaker, or post behind-the-scenes videos, your event suddenly has a life beyond the room.

The most shareable events are the ones that:

Are thoughtfully lit
Have visually striking backdrops or styling details
Encourage interaction (photo walls, branded moments, handwritten notes, etc.)
Sound good because if the audio’s no good, the video won’t make the feed

Pro tip: Think like a content creator when planning your setup. Where would you take a photo? What details would make you stop scrolling?

3. Give Them Something to Feel

Your audience may not remember every slide, speaker, or session title. But they will remember how the experience made them feel.

A woman smiling happily sitting next to the bar

Were they welcomed? Was the space inviting? Did it feel like you cared?

That emotional impression is what drives people to stay longer, participate more fully, and tell others about the experience. It’s also what makes your brand linger in their mind long after the coffee’s gone cold.

Pro tip: Curate intentional moments. Music during breaks. Thoughtful table setups. Natural light. Encouraging signage. Warm hospitality. Every detail is an opportunity to evoke feeling.